Shopping success as Ruth Walton signs books at Who Cares

Last Saturday 29 November 2009, Who Cares held a book signing for Ruth Walton, where she signed copies of her children’s book, Let’s Bake a Cake and Christine Giles the proprietor of Who Cares sampled cakes made from the book’s recipe with the Who Cares product range – organic, fair trade and local.

Ruth Walton joined Who Cares to sign copies of her cook book for 6-8 year olds, Let’s Bake a Cake, which contains a fair-trade and organic recipe and explains where each of the ingredients to bake the cake come from. On a one of the most successful days at Who Cares, all of the books available were sold and signed.

Christine Giles the owner of Who Cares said “Children and parents explored the major food groups and ingredients using the Let’s Bake a Cake recipe and a fair trade Christmas cake recipe. We really brought the subject alive and made it fun and interactive and of course the best bit was to eat the outcome!”

Ruth Walton said “Ever since I was a child I have been interested in environmental issues, and my ethical viewpoint comes across subtly in my writing which I think is a good way of teaching children about some of the issues, I think signing the books and sampling the cake was a good way of getting children to take an interest in where some of their foods come from.”

On Saturday Who Cares opened the doors at 9.30am and were overwhelmed by the record response they received for this event throughout the day, with more people in and out of the store than ever before.

For more information on Who Cares visit the website at http://www.whocares.gb.com/ and for more information on Ruth Walton visit the website at http://www.ruthwalton.co.uk/.